Background: The Sheer Beauty Collection was launched on inglot.ie & inglotuk.com in September 2022.

Aim: This project was my application for the position as graphic designer at INGLOT and the design needed to answer the brief for INGLOT’S upcoming launch.

Process: For this campaign not only did I want to create assets to sell the products to INGLOT customers but I also wanted to sell them the experience of the collection. This collection is about prolonging that summer glow, natural, and light beauty and so, I created “Sheer Season” as the main copy message. I used a minimal, clean and modern look to reflect this. The colour palette is inspired by the transitioning tones of autumn & pigments from the collection. All design choices were made to reflect the essence of INGLOT’S new collection!

Check out the Sheer Beauty launch on INGLOT’S Instagram: Sheer Beauty